Strategi Pengembangan Koperasi Produsen Kopi di Kabupaten Temanggung

نویسندگان

چکیده

Koperasi sebagai kelompok ekonomi petani merupakan salah satu terobosan guna melakukan pengembangan usaha dengan cara memberdayakan sehingga mereka dapat mengelola pertanian sendiri secara mandiri dan profesional. Tujuan penelitian ini adalah untuk menganalisis kondisi internal eksternal Kopi Prima Jaya menetapkan prioritas strategi alternatif yang cocok diterapkan upaya Jaya. Analisis SWOT digunakan mengidentifikasi faktor internal, sedangkan analisis AHP menentukan strategi. Penelitian didesain kualitatif deskriptif menggunakan pendekatan studi kasus. Wawancara mendalam pada 6 informan dilakukan memperoleh data primer. Hasil didapatkan nilai IFAS sebesar 2,902 EFAS 2,799. Posisi koperasi berada kuadran I yaitu mendukung agresif dari hasil matriks diperoleh 12 alternatif. membuktikan bahwa paling tepat S01 perolehan 0,70327. Berdasarkan tersebut, menunjukkan peningkatan pemahaman budidaya tanaman kopi meningkatkan usaha. Kata kunci: AHP; koperasi; kopi; pengembangan; SWOT; Temanggung

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ژورنال

عنوان ژورنال: Jurnal Kewirausahaan dan Bisnis

سال: 2023

ISSN: ['1979-861X', '2549-1555']

DOI: https://doi.org/10.20961/jkb.v28i1.68363